Most visitors to a restaurant website are on a phone and have one question: should we go here, and how? Your site's job is to answer that quickly — and make them want to come.

The essentials

A menu that loads instantly

Publish your menu as a real web page, organised by category, with prices. PDF menus are slow on mobile, hard to read and invisible to search engines.

Booking in one tap

Whether it's a reservation system, a call button or a pre-filled WhatsApp message, the booking action should be visible on every page — especially on mobile.

Location, hours and contact

Show your address with a map link, opening hours and a phone number without making people hunt. Keep them consistent with your Google Business Profile.

Atmosphere

People choose restaurants with their eyes. Strong, real photography of your dishes and your space does more than any amount of copy.

What to leave out

  • Long intro animations or video that delay the menu.
  • Autoplay music.
  • Outdated specials and events.
  • Stock photography that doesn't show your actual food.

Serving more than one language?

In many markets a bilingual menu is expected. Build it into the site properly — with layouts that work in both directions — rather than as an afterthought.

Nice-to-haves that work

  • A gallery of the space for events and private dining.
  • A link to your QR menu so the online and in-house menus stay in sync.
  • Integration with delivery platforms if you offer delivery.

Get the essentials right and the site will quietly fill tables. Everything else is decoration.