"Do I need a full website?" is a fair question. Sometimes the answer is no — a focused landing page will work better and cost less. Sometimes a landing page is too narrow for what you need to explain.

What a landing page is for

A landing page is a single, focused page built around one offer and one action: book a call, join a waitlist, buy a product, download a guide. There is little navigation, because the aim is to keep attention on that one action.

  • Launching a single product or service.
  • Running paid advertising campaigns.
  • Validating a new idea before investing more.
  • Capturing pre-launch interest.

What a website is for

A website explains a business. It serves several audiences, describes multiple services, builds credibility through work and information, and helps people find you through search over time.

  • You offer several services or products.
  • Different audiences need different information.
  • You want to rank in search for many topics.
  • Credibility depends on showing work, team and process.

A simple test

If you can describe what you want visitors to do in one sentence — and it's the same for everyone — start with a landing page.

Start small, grow deliberately

A well-built landing page doesn't have to be thrown away. Designed on a solid foundation, it can become the homepage of a full website when the business is ready to grow.